HOW I HELP

I help bring products to market consumers love that elevate your brand by captivating your audience! I own the product roadmap and manage the product lifecycle through stakeholder collaborative efforts with c-level executives, sales, marketing, finance, operations, customer support, UX/UI designers, engineers, and third party vendors.

WHO I HELP

I help all-sized businesses including startups and personal brands who are in need of a trained certified product management professional who specializes in agile scrum and kanban frameworks. I work as a full-time direct hire and on a contract basis.

SPECIALTIES

What I do

It's simply, we share a common goal and that's to ensure the success of your company's future and product offerings.
Both your reputation as well as my own are on the line and I take pride in the dedication and tenacity it takes to see things through from start to finish.


PRODUCT MANAGEMENT

As a Product Manager I serve as the SME and focus on product development using a practical approach to deliver value driven features from end to end by cultivating executive leadership, stakeholder management and team collaboration. At the very core of product management is a shared vision based on business goals, targeted audiences and consensus building. Some of the skills and deliverables include:

  • Product Vision and Roadmaps
  • Product Lifecycle Management (PLM)
  • Customer Interviews and Voice of the Customer
  • Requirements Gathering and Product Requirements Documentation (PRD)
  • User Personas and Segmentation
  • Feature Definition and Prioritization
  • Market Research and Competitive Analysis
  • Positioning and Business Strategy
  • OKRs and KPIs Metric Measurements
  • Data Usage Analysis/Analytics and Interpetation
  • A/B and Multivariate Usability Testing
  • Package Pricing and Sales Support Training

AGILE PRODUCT OWNERSHIP

As a Product Owner I am at the center of every development cycle and a member of the Agile Team responsible for contributing to vision and technology solutions by streamlining the execution of product priorities while maintaining the conceptual and technical integrity of the features or components for the team. Some of the skills and deliverables include:

  • Epic and User Story Creation
  • Grooming and Refinement
  • Acceptance Criteria Definition and Validation
  • Product Backlog Prioritization and Maintenance
  • Software Development Life Cycle (SDLC)
  • Agile Scrum and Lean Kanban Frameworks
  • Sprint Ceremonies and Artifacts
  • Iteration Goals and Objectives
  • User Acceptance Testing
  • Resource Management and Scheduling
  • Lo-Fi Wireframes and Prototypes

 TOOLS & TECHNOLOGIES 

Jira | Confluence | Slack | G Suite + Analytics | ClickUp | Mixpanel | Balsamiq | Lucidchart | InVision | Sublime | Swagger | Postman | MySQL | MS Office Suite + Visio | Monday | Basecamp | Macromedia Fireworks | Zoom | WebEx | Skype for Business | HTML | CSS | JavaScript | jQuery | SQL | OpenAPI Specification (OAS) for REST APIs | JSON | YAML | XML

SOFT SKILLS

Empathy and Compassion | Active Listening and Communication | Relationship Management | Team Leadership and Collaboration | Problem Solving and Decision Making | Critical and Anayltical Thinking | Strong Attention to Detail

Core Values

MISSION: My mission is to be the VOC voice of the customer who empathizes with their challenges and articulates their needs to bring products to market they'll love, improving everyday lives.

VISION: My vision for the future involves being a leading product management expert in the field through continuous experience, training, and community involvement. I aim to foster the development of other aspiring product management professionals who are as passionate about all things product as I am.

About

Hi! I'm Mia, a Product Management Specialist.

I founded PRODUCT ELEVATE to build an online presence as a Product Manager and gain visibility in the product mangaement industry.

My background started out in the technology field over 15 years ago. For the first decade of my career I was a front-end developer coding in HTML, CSS, JavaScript, C#, and ASP.NET. Over the last 7 years, I transitioned over to the business side to be the VOC voice of the customer for B2B and B2B2C startup businesses and corporations, serving in hybrid roles as a Product Manager, Product Owner, Scrum Master and Project Manager.

I'm a tenacious passionate entrepreneurial spirited problem solver. I enjoy leading teams of software engineers, both in-house, offshore, and remotely. Together we've launched consumer facing mobile digital media software, custom built responsive websites, and web application features for B2Bs and B2B2Cs using SaaS, CRM, CMS and Marketplace platforms. I thrive on co-creating technology driven solutions and establishing quality team and business relationships along the way.

For fun, I love hitting the beach for some volleyball, SUP in the marina, enjoying a social happy hour, and geeking out on sci-fi and tech events!

CREDENTIALS

  • BS Bachelor of Science, CIS Computer Information Systems, DeVry University
  • CPM Certified Product Manager, AIPMM The Association of International Product Marketing and Management
  • CSPO Certified Scrum Product Owner, Scrum Alliance
  • CSM Certified ScrumMaster, Scrum Alliance
  • CPC Certifed Professional Coach, ICA International Coach Academy

 

To learn more see my resume
or visit me on LinkedIn.
Get In Touch!

 
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PORTFOLIO

Case Studies

BMO

 
BMO Harris Bank

Building Engagement

Fintech

 
Educated Wealth Strategies

Attract and Convert Prospects

Under Construction

 
stay tuned...

portfolio undergoing content updates

RECOMMENDATIONS

"It's a great pleasure to work with Mia. As a QA Engineer, I always appreciate her time and patient to make sure that I have the necessary product information to do my job. Mia has a "do whatever it takes" attitude to make things work. She is very dedicated and passionate about her work. Mia can be a valuable team member for any organization."

Lillian McCall

QA Engineer at Sony Interactive Entertainment

"Mia brings a unique mix of technical and business experience to the table. Further, her ability to communicate effectively across multiple organizations is extremely impressive considering the lack of established processes and structure that she inherited. Within her own team, (and I can attest from personal experience), Mia is a great teammate. She is very easy to get along with and always goes above and beyond with any joint projects that we worked together on. Most impressive to me is Mia's character. Whether you are a junior resource or a C-level associate, Mia always treats everyone with the same level of respect."

Darrick Sogabe

Co-Founder | CEO at Pagarba
"I have had the pleasure of working with Mia for several years at Broadridge. She is a highly disciplined, responsive, detail oriented project manager. She has a solid background on the web industry and understands web development and design practices at a great capacity. This really played a big role on her project management position at Broadridge. Mia is skillful in coordinating multiple client projects and always stayed on track despite different agendas and levels of project complexity. She handled every project carefully and examined every detail before it was assigned to a web developer. I never had to ask her for any assets on any project, there was never missing information on any of my assignments because she always made sure everything needed was prepared and ready prior to resourcing. This is very important when you work in a fast pace web industry. Mia would be a great addition to any team, she is a team player, great communicator, and also works very well independently. I would definitely be open to working with her again. I highly recommend her to work with! You don't find many great project managers nowadays with her skill set so she would be a great asset to any company."

Juliane Escobar

UX/UI Desiger at Performance Designed Products LLC

CONTACT

Let's connect and talk shop!

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San Diego, CA, US